Kristina leads creative and cultural sector innovation initiatives at UCL’s Innovation & Enterprise directorate, with 25 years experience in policy, research, business and creative sectors. She is passionate about bringing together people, ideas and insight to create positive change. Kristina’s background is in creative, digital and social innovation and business support. She has worked at Nokia, Ofcom, Royal Holloway, mySociety.org, and co-founded two community enterprises focused on social impact, where she led entrepreneur network development.