Ulrich Schrauth is an international curator, creative director and artist working in the field of immersive media. His posts include Artistic Director for VRHAM! Festival Virtual Reality & Arts Hamburg as well as Immersive Programme Lead for the British Film Institute (BFI) and the London Film Festival. Recently, he has been appointed Artistic Director for the new UBS Digital Art Museum in Hamburg. In addition to that, he oversees many international projects with virtual, augmented and mixed reality, and acts as a speaker, moderator and jury member in this field.