Asha Easton is currently leading the Innovate UK Immersive Tech Network, the UK government’s cross-sector network for XR / immersive / spatial computing / Metaverse tech innovators. She has spent the past 6 years working to scale the sector in the UK. She works at the intersection of industry, academia, and government to make the UK’s XR ecosystem less fragmented. Her work spans across all sectors that use XR technology, including but not limited to, creative industries, health, manufacturing, AEC, transport, etc.

Asha is also the co-founder of the XR Diversity Initiative, an organization which has been working to up-skill people from underrepresented backgrounds with XR skills since 2016 and is currently advising on ED&I strategy for the Arts Council & AHRC funded ‘Immersive Artists’ program.

Asha is also an advisor to a wide range of startups, organisations, and funders. She has been actively involved in Open Metaverse startups since 2019, and she sits on the board of the first Metaverse fund for Europe, FOV Ventures. She is regularly called upon to contribute as an industry expert for policy initiatives both nationally and internationally including the UK parliament’s APPG on Metaverse & Web3, and the OECD Global Forum on Technology.