Rob Morgan is a writer, experience designer, digital dramaturge and researcher across VR, AR, spatial computing and immersive theatre. Rob writes and designs award-winning immersive experiences, and has helped create story worlds and XR installations for some of the world’s largest licenses, attractions and cultural institutions. As a game writer Rob has helped create some of the most critically-acclaimed games in VR and interactive narrative, and is a pioneer of mixed reality theatre. Rob is founder and Creative Director of AR design studio Playlines, a Visiting Fellow at King’s College London, and a founding director of the XRrchiving conference on immersive technology for culture and heritage. His book ‘Storytelling for Spatial Computing and Mixed Reality: the Art of Augmenting Imagination’ is due Dec 2024 from Routledge.