Sarah Ticho is a multi-award-winning artist, consultant, and entrepreneur specialising in health, wellbeing, and immersive storytelling. She is founder of Hatsumi a multidisciplinary agency dedicated to advancing human-centred experiences at the intersection of immersive art, scientific research, and healthcare. She is the creator of SOUL PAINT, an XR experience narrated by Rosario Dawson, which won the SXSW Special Jury Prize and Best Health and Wellness at The Games for Change Awards and XR Special Mention at Kaohsiung Festival in 2024. As co-director of the XR Health Alliance, she supports the equitable adoption of immersive technology for healthcare across strategy and policy. Her work is featured in Forbes, HollyWood Reporter and BBC, and she speaks at festivals and institutions globally including the United Nations, YouTube, MIT and Stanford University.